B.A. Major in Business Administration with a Concentration in Marketing

The B.A. major in Business Administration with a concentration in Marketing requires the Business Administration Core courses including a Business Internship and four additional credit courses for a total of 51 semester hours:

Business Administration Core courses:
BUAD 090Business Internship0.0
BUAD 161Business Analytics3.0
ECON 203Principles of Microeconomics3.0
ECON 204Principles of Macroeconomics3.0
BUAD 215Intro to Mgmt Info Systems3.0
BUAD 251Financial Accounting3.0
BUAD 252Managerial Accounting3.0
BUAD 320Marketing3.0
BUAD 330Management3.0
BUAD 336Organizational Effectiveness3.0
BUAD 340Operations & Supply Chain Mgmt3.0
BUAD 360Managerial Finance3.0
BUAD 430Strategic Management3.0
BUAD 440New Venture Creation3.0
Three additional required courses:
BUAD 321Marketing Research3.0
BUAD 326Multi-Channel Marketing3.0
BUAD 328Global Strategic Marketing3.0
One of the following:3.0
Graphic Design I
Public Relations
Public Relations Writing
Multi-Platform Storytelling
Total Semester Hours51.0