Business Administration

Portia W. Benson, Assistant Professor

Lucia De Paz Nicol, Assistant Professor

Karl G. Hellman, Associate Professor

Dale E. Matheny, Associate Professor

Colleen P. Vucinovich, Assistant Professor

Business Administration is taught at Principia from the standpoint of concepts and principles. Learning these principles involves an integrated approach to the study of business organizations, markets, products, systems, resources, and governmental policies. Students graduating from this program should be able to demonstrate a solid understanding of core business principles, formulate and recommend solutions to complex business problems, communicate effectively both orally and in writing, and collaborate within and learn how to build effective teams.

To demonstrate these principles in action, students are required to participate in a career-based, off-campus, 3rd party, internship experience at a business firm, government agency, or established NGO. Many positions will qualify, but the student must apply for the internship and get approval for it through the ACA Office and his or her major advisor the semester before the work experience is to take place. The internship may be the BUAD 090 Business Internship course or a for-credit internship (on an Internship Learning Contract), but neither internship will count toward the hours required to fulfill the major. 

Since a knowledge of basic economics and financial accounting has widespread applications, non-majors are encouraged to take ECON 203 Principles of Microeconomics and BUAD 251 Financial Accounting  or BUAD 110 Discovering Business.

Students are encouraged to declare their major by the second semester of their freshman year. Any student declaring the business administration major after earning 60 semester hours must petition the department for approval of a graduation plan.

Business administration majors are encouraged to complete ECON 203 Principles of Microeconomics,  BUAD 215 Intro to Mgmt Info SystemsBUAD 251 Financial Accounting, BUAD 252 Managerial Accounting and BUAD 261 Business Analytics by the end of their sophomore year.

Business administration projects and independent study may be available by arrangement with business administration faculty.

A cumulative GPA of 2.000 or above in the 15 for-credit major-required courses is necessary to complete the major. Similarly, a cumulative GPA of 2.000 or above in the six courses required for the minor is necessary to complete the minor.

BUAD 430 Strategic Management must be taken at Principia College.

The application of transfer course credit to the major or minor is considered on an individual basis.

  1. For transfer students who have not yet attended Principia College: 
    For a major, transfer students must take at least five classroom courses (minimum of 15 semester hours) from Principia business administration departmental faculty. Four of these courses must be numbered in the 300 or 400 level. For a minor, transfer students must take at least three classroom courses (minimum of nine semester hours) from Principia business administration departmental faculty. Two of these courses must be numbered in the 300 level.
  2. For students who are currently enrolled or were once enrolled at Principia College:
    Students are expected to complete remaining major/minor courses at Principia. Exceptions must be pre-approved according to Principia's transfer policy.

Departmental Learning Outcomes

  1. Students will demonstrate a solid understanding of core business principles in the primary areas of accounting/finance, marketing, and management, as well as the interconnectedness of these disciplines in the running of an organization. 
  • In the area of accounting, students will analyze the key accounting statements and evaluate accounting information to assess the financial health of an organization. 
  • In the area of finance, students will explain the capital structure of a business and evaluate a financial strategy that creates and enhances shareholder value. 
  • In the area of marketing, students will define the fundamental principles of marketing and explain how to evaluate a marketing plan to support a recommendation. 
  • In the area of management, students will identify and describe the leading theories in management and their application to the key management functions of an organization -- planning, organizing, leading and controlling. 
  1. Students will formulate solutions to complex business problems

Demonstrating critical thinking characterized by:

  • the ability to define business problems with the evidence available
  • discern fact from opinion
  • determine underlying causes
  • formulate and evaluate potential solutions

Demonstrating problem solving evidenced by:

  • an ability to make qualitative and quantitative judgments
  • identify solutions for unstructured problems that do not have obvious solutions
  • make decisions in the midst of uncertainty
  • demonstrate courage to think creatively
  • argue persuasively the solutions reached
  1. Students will demonstrate effective oral and written communication skills through

Written work that is:

  • clear, organized, succinct
  • depth of analysis and synthesis
  • accurate in mechanics and documentation

Effective oral communication displaying:

  • participation skills including contributions that demonstrate a grasp of the material
  • discussion skills including articulation of one’s point of view, listening to other views, synthesizing ideas and contributing to the purpose of the discussion
  • presentation skills characterized by the clear and persuasive organization and delivery of content
  1. Students will demonstrate collaborative team-building skills
  • recognizing different styles of thinking and the strengths of team members
  • working together as a team to define goals and roles by maximizing individual input to achieve team goals.
  • giving and receiving feedback
  • identifying areas of conflict and implementing problem solving strategies

College-Wide Student Learning Outcomes of Principia College: Defining a Liberal Education

The curricular and co-curricular programs at Principia College are designed for students to be lifelong learners, thinkers, and problem-solvers, to draw out spiritual and moral qualities indispensable to growth in Christian Science, and to cultivate an understanding of service to the Cause of Christian Science in meeting the global needs of the 21st century. To accomplish this, the College has established the following outcomes for its graduates. Students graduating from Principia College will:

  1. Demonstrate a depth and breadth of knowledge.
  2. Demonstrate critical and generative thinking.
  3. Demonstrate the ability to communicate effectively.
  4. Be intentional learners.
  5. Be effective members of communities.
  6. Act on the basis of Principle.

BUAD 090Business Internship0.0 SH[  ]

Professional internship in an off-campus, 3rd party business setting that will prepare the student for a career in business. Position may be in any area of marketing, finance, operations, or management but must provide a professional career-based experience. The internship supports the Business Administration major by providing context and experience relative to the concepts taught within the major.
Field of Study Restrictions: Business Administration Majors only.

BUAD 110Discovering Business3.0 SH[GESS]

A course specifically designed for non-majors offering a new approach to the integrated discovery of basic business concepts. Students gain an understanding of how economics, entrepreneurship, management, marketing, accounting, finance, and business ethics all work together in the successful enterprise. Case studies involving companies, business leaders and entrepreneurs, as well as team projects, make business principles relevant for the student.

BUAD 215Intro to Mgmt Info Systems3.0 SH[  ]

Students increase their technical perspective of business by exploring the systems, information, people, strategies, and technology delivery models that drive companies' critical digital infrastructure. Using case studies and projects, students analyze and practice the roles of IT manager, business user, technology vendor, and consultant in the context of enterprise software solutions, networks, digital media, and data platforms.
Prerequisite: BUAD 251 (with a grade no lower than C).
Class Level Restriction: Sophomore and Junior and Senior only.

BUAD 251Financial Accounting3.0 SH[  ]

Stresses the recording and analysis of business transactions. The accounting cycle and preparation of those financial statements required for evaluating the financial status of proprietorships and corporations are emphasized. Also covers specific categories of assets, liabilities, and equity, including corporations. Includes Excel applications and an Internet-based practice set.
Prerequisite: ECON 203 (with a grade no lower than C). Concurrent registration permitted.

BUAD 252Managerial Accounting3.0 SH[  ]

Builds on the accounting principles studied in BUAD 251. The primary emphasis is the use of accounting for internal management. Cost accounting systems, accounting information for managerial decisions, tax considerations and capital budgeting are stressed.
Prerequisite: BUAD 251 (with a grade no lower than C).

BUAD 255Entrepreneurship4.0 SH[  ]

Students gain an understanding of how the functions of a business enterprise - management, marketing, accounting, finance, and information technology - are interrelated and interdependent. Students are assigned to a small business team in which they apply their understanding to the development of a business plan for a new venture.
Prerequisite: BUAD 251 and ECON 203 (with a grade no lower than C in each course).
Class Level Restriction: Sophomore and Junior and Senior only.

BUAD 261Business Analytics3.0 SH[  ]

Covers the business use of analytical methods such as decision trees, scorecards, forecasting, clustering, regression and optimization to solve business problems and make business decisions. Descriptive, inferential and predictive statistics and probability are covered as the foundation of business analytic decisions and the study of operational variability. A business analytic team project is included.
Prerequisite: BUAD 251 and ECON 203 (with a grade no lower than C in each course).

BUAD 270Business Sustainability3.0 SH[  ]

Explores the historical and current context for sustainable business including sustainable business models that emphasize long-term value for all business stakeholders and support eco and socio-efficiency and eco and socio-effectiveness sustainability principles. Techniques are studied to embed sustainable development into the functions of business: Marketing, Accounting, Operations, Investing, Product Design, and Management. Case studies, readings, and projects are used.
Class Level Restriction: Sophomore and Junior and Senior only.

BUAD 310Investments3.0 SH[  ]

Investment instruments including common stock, corporate and government bonds, mutual funds, options; determination of value; security analysis; investment philosophies; historical returns; crowd behavior and the lessons of history; emphasis on value-based, long-term investing.
Prerequisite: BUAD 251.
Class Level Restriction: Junior and Senior only.

BUAD 320Marketing3.0 SH[  ]

An introduction to the principles of creating value for customers and building and managing strong, profitable customer relationships. Students study the nature of consumer and business-to-business markets and the role of strategic marketing planning, marketing research, pricing, distribution, and advertising. Students study and analyze contemporary cases to understand how marketing principles are used to guide decision-making in organizations.
Prerequisite: BUAD 251 and ECON 203 (with a grade no lower than C in each).
Class Level Restriction: Junior and Senior only.

BUAD 321Marketing Research3.0 SH[  ]

Emphasizes the role of marketing research and consumer behavior in marketing management. Topics included are research design, test marketing, secondary sources, survey research, questionnaire design and data analyses, attitude measurement, and product, pricing, and promotional research. The course emphasizes the importance of consumer focus from recognizing needs to generating pre through post purchase satisfaction.
Prerequisite: BUAD 320.
Class Level Restriction: Junior and Senior only.

BUAD 326Multi-Channel Marketing3.0 SH[  ]

Interdisciplinary course open to students majoring in Business Administration or Mass Communication. The course addresses changes in the marketing environment and how an integrated approach is necessary for success. Students integrate outbound channels such as cable, radio, public relations, print, direct mail, and email with inbound channels such as blogs, social media, website optimization, and pay-per-click for superior results.
Prerequisite: business administration majors: BUAD 320; mass communication majors: MCOM 263.
Class Level Restriction: Junior and Senior only.

BUAD 330Management3.0 SH[GESS]

A seminar course that evaluates several major management models that have been employed internationally over the past several decades. The works of noted thought leaders in management philosophies and business models are examined and compared to current management theory and practice. The qualities required of management to be effective in planning, organizing, leading, and controlling organizations on an ethical basis are identified and stressed.
Class Level Restriction: Junior and Senior only.

BUAD 335International Business3.0 SH[  ]

Business competition and strategy is global, and to successfully manage and operate an international corporation requires an understanding of complex economic, political, cultural, and governmental issues. This course uses case studies, discussions, papers, and projects to explore the methods and operational strategy of businesses and multi-nationals within a global context. ECON 203 and ECON 204 are recommended but not required.
Class Level Restriction: Junior and Senior only.

BUAD 336Organizational Effectiveness3.0 SH[GESS]

Students will learn about the theories and practices that create effective organizations.This course presents theories relating to the behavior of individuals and groups within formal organizations and focuses on organizational behavior, organizational structure, organizational development, and organizational change management. These theories are applied to case studies and work experiences to gain a practical understanding.
Class Level Restriction: Junior and Senior only.

BUAD 340Operations & Supply Chain Mgmt3.0 SH[  ]

Covering both a firm's operations and supply chain management, topics include production, logistics, quality, capacity, and inventory management. This course incorporates many applied quantitative business methods such as optimization, forecasting, and business process design.
Prerequisite: BUAD 261.

BUAD 350Business Law3.0 SH[  ]

Fundamentals of business law. Law as a process for resolving and preventing business problems. Study of impact of law and government regulations on business organizations and activities. Practical exercise in negotiating contracts, handling lawsuits, and understanding legal principles.
Class Level Restriction: Junior and Senior only.

BUAD 351Intermediate Accounting3.0 SH[  ]

Builds on the accounting principles studied in BUAD 251 and BUAD 252. The primary emphasis is on intermediate financial accounting principles: statement preparation, asset accounting, liabilities and stockholder's equity accounting. Application as well as theory. Offered on demand.
Prerequisite: BUAD 252 (with a grade no lower than C).
Class Level Restriction: Junior and Senior only.

BUAD 360Managerial Finance3.0 SH[  ]

Fundamentals of financial management of the business enterprise. Needs for funds; financial planning; cost of capital; capital structure; dividend policy; capital budgeting; long-term financial and corporate securities; financial aspects of expansion, reorganization.
Prerequisite: ECON 204, BUAD 252 (with a grade no lower than C) and BUAD 261.
Class Level Restriction: Junior and Senior only.

BUAD 375New Venture Incubator1.0-3.0 SH[  ]

This course is a project-based, hands-on learning course that supports students starting businesses and new innovation product ideas. The class will support the entrepreneurial drive of students in taking steps to start and nurture their own businesses by using a lean startup model of business development that supports testing business assumptions and by encouraging entrepreneurial learning and collaboration.

BUAD 400Seminar1.0 SH[  ]

A seminar in selected topics in business administration or economics. The contents will vary, and the title will be extended to describe the current topic. May be taken more than once provided the topics differ.
Class Level Restriction: Junior and Senior only.

BUAD 401Business Consulting Practicum1.0-3.0 SH[  ]

Group participation in an ongoing project providing business consulting services to companies involved in retail, manufacturing, and services. Project integrates and applies students' knowledge to financial, marketing, and management situations. May be offered for variable credit from one to three semester hours. May be taken more than once, up to a total of 12 semester hours.
Class Level Restriction: Junior and Senior only.

BUAD 404Business Mgt Study Project3.0-9.0 SH[  ]

Offered on a field program or on a contract basis. May be offered for variable credit from three to nine semester hours. Work done independently with a corporation or other organization.
Class Level Restriction: Junior and Senior only.

BUAD 430Strategic Management3.0 SH[  ]

Integration of the functional areas of business management in formulating and implementing the policies of the enterprise. Topics included are mission statements; industry analysis; internal SWOT analysis; corporate, business, and functional level strategies; generic and grand strategies; empowerment; restructuring; and strategic control. Course includes a capstone research paper.
Prerequisite: completion of all other business administration major requirements.
Class Level Restriction: Senior only
Field of Study Restrictions: Business Administration Majors only.

BUAD 440New Venture Creation3.0 SH[  ]

Students apply understandings of the multiple functions of a business enterprise - management, marketing, accounting, operations, and finance. Students will demonstrate a mastery of business principles and teamwork, developing a business plan for a new venture. They will be required to participate in a New Venture Incubator. A final pitch presentation will be given to a group of simulated "investors".
Prerequisite: BUAD 320, BUAD 340, and BUAD 360.
Class Level Restriction: Senior only.