B.A. Major in Business Administration with a Concentration in Marketing
The course requirements and offerings for this academic program will likely be updated in future catalogs.
The B.A. major in Business Administration with a concentration in Marketing requires the Business Administration Core courses including a Business Internship and four additional credit courses for a total of 52 semester hours:
| Code | Title | Semester Hours |
|---|---|---|
| Business Administration Core courses: | ||
| BUAD 090 | Business Internship | 0.0 |
| BUAD 161 | Business Analytics | 3.0 |
| ECON 203 | Principles of Microeconomics | 3.0 |
| ECON 204 | Principles of Macroeconomics | 3.0 |
| BUAD 215 | Intro to Mgmt Info Systems | 3.0 |
| BUAD 251 | Financial Accounting | 3.0 |
| BUAD 252 | Managerial Accounting | 3.0 |
| BUAD 320 | Marketing | 3.0 |
| BUAD 330 | Management | 3.0 |
| BUAD 336 | Organizational Effectiveness | 3.0 |
| BUAD 340 | Operations & Supply Chain Mgmt | 3.0 |
| BUAD 360 | Managerial Finance | 3.0 |
| BUAD 430 | Strategic Management 1 | 3.0 |
| BUAD 440 | New Venture Creation | 4.0 |
| Three additional required courses: | ||
| BUAD 321 | Marketing Research | 3.0 |
| BUAD 326 | Multi-Channel Marketing | 3.0 |
| BUAD 328 | Global Strategic Marketing | 3.0 |
| One of the following: | 3.0 | |
| Graphic Design I | ||
| Public Relations | ||
| Public Relations Writing | ||
| Video Production | ||
| Multi-Platform Storytelling | ||
| Total Semester Hours | 52.0 | |
- 1
Must be taken at Principia College.
Notes:
- A cumulative average of 2.0 or higher in all required courses is necessary to complete the major.
- See overview page for departmental transfer credit policy.
